1. Start with the Mission. You’re most likely at your best when working on a problem you’re passionate about. Find companies whose products have the potential to make the changes in the world that matter to you personally.
2. Measure What Matters. Don’t get obsessed with internal metrics like revenue, active users and MAU. Connect those metrics (which are often trailing indicators of product success) to the metrics your customers / users would use to measure the value of your product.
3. Set a Clear Vision and Strategy to Realize It. The best leaders set a clear direction and rationalize it. Be clear on the type of customer journey you want to end up with and work backwards from that to identify the gaps in the current product to create a strategic plan by sequencing the gap-filling work.
4. Empower Your PMs. As a product leader, your main role is to set the product KPIs, vision and strategy (with your team’s support and input, of course). Then get out of their way and let them work with their teammates to build and execute on the right roadmap to move the needle on the KPIs they’re responsible for.
5. Be a Good Colleague. Being a successful product manager is not just about hitting your success metric goals but also how you achieve them. Given product management sits at the center of a lot of organizations, it’s just as important that people enjoy collaborating with you (although not more important than delivering value to your customers and users).